B2B marketing since 2011
Israel's Leading B2B Digital Marketing Agency
Strategy · Performance · LinkedIn · Employer Branding · Creative · SEO & GEO. Six departments under one roof, building real pipeline — not just impressions.
- Strategy & Growth
- Performance Marketing
- LinkedIn Marketing & AI
- Employer Branding
- Creative & Content Studio
- Search & Generative Engine Optimization
Engagement figures are based on the agency clients' LinkedIn Analytics against an industry benchmark of 2.8%–4.0%.
Leading B2B Digital Marketing Since 2011
Founded by Ziv Sheinfeld, Z Digital is a boutique B2B agency with six specialist departments and 15+ years of expertise in the Israeli market.
Why Choose Z Digital?
- B2B and LinkedIn specialists since 2011
- Six specialist departments under one roof
- LinkedIn engagement up to four times the industry benchmark
- In-house creative studio and branding expertise
- Academic authority: lecturer and podcast host
Services
Six Departments. One System.
All the expertise under one roof
Strategy & Growth
Building a B2B strategy that produces real pipeline. 360° research, audience mapping, EVP definition and a customer journey that connects awareness to performance.
- Market & competitive research
- Annual content strategy
- Buyer persona mapping
- EVP development
- Funnel architecture
Performance Marketing
Results-driven campaign management across LinkedIn, Google, Meta and programmatic. Continuous optimization for cost per lead and maximum ROI in B2B audiences.
- LinkedIn Ads
- Google Ads & SEO
- Meta performance
- Programmatic & retargeting
- Conversion optimization
LinkedIn Marketing & AI
A rare specialty in the Israeli market — company page management, LinkedIn Live, events, AI-based lead enrichment and executive thought leadership.
- LinkedIn Live broadcasts
- Company page management
- AI lead enrichment
- Thought leadership
- Account-based marketing
Employer Branding
End-to-end EVP programs — from internal research, through employee value proposition, to video production, recruitment campaigns and ongoing organic presence.
- EVP workshop
- Brand films & reels
- Recruitment campaigns
- Glassdoor & LinkedIn management
- Authentic employee content
Creative & Content Studio
An in-house studio producing world-class creative — from concept to execution. Video, motion, AI films, social graphics and converting landing pages.
- AI & generative video
- Motion & animation
- Video and stills production
- Social design
- Landing pages
Search & Generative Engine Optimization
Optimization for classic search engines (Google) and next-generation AI engines (ChatGPT, Perplexity, Gemini). Building a presence that both algorithms and large language models learn to recommend.
- Technical SEO & Core Web Vitals
- Content & topical authority
- GEO – generative engine optimization
- LLM citation strategy
- Schema & entity optimization
Advanced AI Capabilities
Embedded in every engagement — not a buzzword, a competitive edge
Lead Enrichment AI
Extracting deep insight on every lead from their social activity
Auto-Engagement Engine
A proprietary system that generates quality engagement on LinkedIn
Generative Creative
AI films and personalized content at scale
Campaign Automation
End-to-end automation of campaign processes
AI that strengthens the work — it does not replace judgment.
WhiteBox GEO — proprietary technology
WhiteBox GEO is the technological core of our work with AI engines. It monitors, measures and analyzes brand presence across generative search engines — language by language — letting us build a data-based work plan instead of guesswork.
ChatGPT Ads Workshop
A hands-on workshop with Ziv Sheinfeld: how advertising inside ChatGPT works, who actually sees the ads, and how to build a first campaign that delivers — before your competitors do.
- Auction, pricing and objectives
- The audience limits nobody mentions
- Building a first campaign, step by step
Our Proven Process
A systematic approach to B2B marketing
Discovery & Consultation
We start by understanding your business, goals, target audiences and competitive landscape through in-depth discovery sessions.
Strategic Planning
We build a tailored strategy with clear KPIs, budget allocation and channel selection matched to your objectives.
Execution & Optimization
We run the campaigns across the chosen channels, monitor performance continuously and optimize along the way.
Analysis & Reporting
Regular performance reports with actionable insight that keep things transparent and guide what comes next.
Featured case study
BAZAN Group — A Decade of a LinkedIn Asset
The challenge
When the engagement began, BAZAN had no professional, consistent or meaningful LinkedIn presence. There was no accumulated audience, no consistent language, and no system connecting content, paid promotion, audiences, measurement and communications sensitivity.
What we did
Not a page. A complete B2B communications system — the BAZAN, CAOL, Carmel Eco and Bnnovation pages, paid campaigns, LinkedIn Live, thought leadership, sustainability and innovation content, and AI films.
12 months, BAZAN + CAOL ecosystem
The result
Engagement of 12%–13.9% against an industry benchmark of 2.8%–4.0% — three to four times higher. The post on the Carmel Olefins rehabilitation reached a 48% engagement rate and a 7.7% CTR.
BAZAN doesn't buy posts. BAZAN maintains a communications asset built over a decade.
Case Studies
Success Stories
Real campaigns. Numbers from LinkedIn Analytics and Campaign Manager.
Want to see what this looks like for you?
Twenty minutes, a straight read on your funnel, no pitch deck.
Three Levels of Engagement
"Instead of cutting the vendor — choose a level of activity."
Essential
- 2–3 posts per month
- Maintaining continuity
- A short report
- Targeted boosting
Strategic
- 4–5 posts per month
- Monthly planning
- Paid promotion for key posts
- Performance report and recommendations
- AI for planning and improvement
Full
- Group page management
- Quarterly campaigns
- Paid promotion
- AI films
- LinkedIn / Facebook Live
- Executive content
- Reporting and optimization
Branding & Design Gallery
A selection of our branding and design projects - from advanced websites to complete branding
Tabar Tours
Branding & Digital
Full branding design for an inbound tourism company specializing in Christian tours in Israel
Visit Site
Feinberg & Partners
Digital Branding
Innovative branding for an international law firm specializing in aviation and labor law
Visit Site
Asif Market
eCommerce & Branding
Brand development and eCommerce website for an organic health products online store
Visit Site
Federico Boutique Gardens
Full Branding
Complete branding for a boutique gardening company — logo, business cards, and website
View Project
Lewinsohn Winery
Branding & Digital
A boutique winery brand experience focused on craftsmanship, terroir, and storytelling. The project highlights a refined visual language that reflects the winery's artisanal approach and premium positioning.
Visit Site
Ace Labs
Concept & UX
A brand and digital presence concept for a technology-driven lab, focused on precision, performance, and innovation. The design emphasizes clarity and a forward-looking identity.
View Project
HDBaseT Alliance
Global Tech Brand
A global technology alliance brand presence, designed to communicate innovation, connectivity, and industry leadership. The project focuses on clarity, scalability, and a strong tech-oriented visual identity.
Visit Site
MeMed – Employer Branding
Employer Branding
An employer branding experience built to attract top talent by showcasing culture, purpose, and innovation. The project aligns messaging, tone, and visual identity with MeMed's scientific mission.
Visit Site
MeMed – Investor Pitch
Presentation Design
A strategic investor presentation designed to communicate complex medical innovation in a clear, compelling, and visually engaging way, supporting fundraising and stakeholder alignment.
View Project
Clients
Trusted by Industry Leaders
We're proud to partner with innovative companies
What Our Clients Say
What Our Clients Say
Real feedback from clients we work with
The Z Digital team has been professionally managing the digital marketing for Yaskawa for many years. The team's expertise and knowledge, with an emphasis on B2B marketing, positions them as one of the leading companies in the digital market in Israel without a doubt! In all aspects of our collaboration, their high professionalism, service orientation, availability, creativity, and no less importantly, the most up-to-date professional knowledge are evident. Anyone who chooses to work with the Z Digital team is fortunate!
Daffy Yancu
Marketing Manager, Yaskawa Israel
I asked Ziv for guidance on building a LinkedIn campaign, and I have no regrets. With patience and professionalism, he helped me build an advertising campaign properly while skillfully navigating all the unique limitations and rules of LinkedIn. I recommend anyone in B2B marketing to work with Ziv.
Yishai Katz Sheinfeld
VP Marketing, Ono Academic College
Ziv Sheinfeld's LinkedIn Performance workshop was one of the most practical workshops we've attended: it bridged strategy and execution, giving us a real methodology — from defining goals and audiences, through creative and copy structure, to measurement, testing, and optimization. We didn't leave with just 'inspiration,' but with a clear workflow and tools that drive continuous improvement.
Tal Holtzer
B2B Manager, Pizza Hut
Ziv Sheinfeld
CEO, Founder & Partner
15+ years of B2B marketing expertise, leading strategy for major clients in the Israeli market. MBA from Ono Academic College, lecturer in the 'Introduction to Advertising and Digital Marketing' course, and host of the 'Master Mind' podcast — on marketing, LinkedIn advertising and B2B.
Ziv Sheinfeld
Sivan Sheinfeld
VP Branding & Partner
A graphic designer and branding expert with over 15 years of experience, leading Z Digital's creative studio. There is no other designer we'd take with us to a deserted island.
Master Mind
A podcast on marketing, LinkedIn advertising, B2B and everything in between
54+ episodes
Videos
Interviews, webinars and podcasts with Ziv on LinkedIn, B2B and SEO
LinkedIn audience targeting
Interview · 1 min
Economic Morning with Natalie Rotem
Channel 10 · TV interview
SEO for B2B
Webinar with Anidor Hakak
Master Mind: Episode 1
Podcast with Barak Finkelstein
Looking ahead: Data Marketing
Webinar with Fialkov Digital
FAQ
Questions we get asked before every engagement
Straight answers, no fluff.
Contact
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