The challenge
Creating an independent, higher-quality lead channel instead of relying on media buying alone.
What we did
A dedicated blog covering every field of study, a content-led advertising and audience-tagging methodology, A/B testing of 2–3 versions per article, and a funnel aligned with Google Analytics for drop-off analysis.
The result
Competitive lead costs, higher-quality audiences, lower remarketing costs and a rise in MBA registrations. The highest-converting niches identified: cyber and real estate.
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