The challenge
When the engagement began, BAZAN had no professional, consistent or meaningful LinkedIn presence. There was no accumulated audience, no consistent language, and no system connecting content, paid promotion, audiences, measurement and communications sensitivity.
What we did
Not a page. A complete B2B communications system — the BAZAN, CAOL, Carmel Eco and Bnnovation pages, paid campaigns, LinkedIn Live, thought leadership, sustainability and innovation content, and AI films.
The numbers
12 months, BAZAN + CAOL ecosystem
The result
Engagement of 12%–13.9% against an industry benchmark of 2.8%–4.0% — three to four times higher. The post on the Carmel Olefins rehabilitation reached a 48% engagement rate and a 7.7% CTR.
BAZAN doesn't buy posts. BAZAN maintains a communications asset built over a decade.
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Talk to us about B2B marketing that builds a real asset.
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