Ziv Sheinfeld
CEO and founder, Z Digital House
Ziv Sheinfeld is the CEO and founder of Z Digital House, a B2B marketing and advertising agency founded in 2011 that specialises in LinkedIn. He advises and lectures companies on marketing in digital arenas, and specialises in social media management, digital advertising and the analysis of strategies across content channels.
Professional background
Before founding Z Digital House, Ziv served as digital marketing manager of the Blue Square Group and as a manager in the marketing division of Partner. He holds a bachelor’s degree and an MBA from Ono Academic College, where he also lectures in digital marketing and social networks courses.
The Mastermind podcast
Together with Barak Finkelstein, Ziv hosts Mastermind — a podcast about LinkedIn and B2B marketing.
Writing and publications
Ziv writes columns on digital marketing and LinkedIn for ICE and the AskPavel community, and was interviewed for the digital strategy blog of Ono Academic College.
Areas of expertise
- B2B marketing
- LinkedIn advertising and lead generation
- LinkedIn Ads
- Digital strategy
- Account Based Marketing
- Employer branding
- GEO and visibility in AI engines