The challenge
Promoting a Mobile Financial Services platform to telecom companies in emerging markets.
What we did
A full customer journey: LinkedIn, Facebook, Google Search and Taboola into landing pages and a video blog, nurturing in Marketo and remarketing across GDN, Facebook and LinkedIn.
The numbers
200
Direct leads
0.8%
Average CTR (Sponsored Content)
The result
Some of the leads developed into business opportunities. Broad creative coverage and pixeling of many assets allowed the audiences to be sharpened throughout the campaign.
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