The challenge
Launching Cisco Webex for business in Israel and making the conceptual switch from consumer Webex to enterprise Webex, within one focused month.
What we did
Creating a branding concept and a clear creative language, and running an integrated campaign across Facebook, LinkedIn and Google.
The numbers
485,337
Impressions (Facebook)
0.91%
CTR
~278
Leads across 3 platforms
$97
Cost per lead (LinkedIn)
The result
At the end of a quarterly campaign about 12 customers entered sales processes, alongside a similar number of quotes. The branding language carried on into many further campaigns.
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