Ready to take your LinkedIn ads to the next level?

Here are 5 new features that will help you optimize your

campaigns and get where you want to be.

1. Date range comparison:

Now you can compare your performance across different periods and see how your ads trend over time. This will help you identify what’s working and what’s not, and make data-driven decisions for your future campaigns.

2. Breakdown by impression device type:

Do you want to know how your ads perform their own impressions by desktop, mobile, or tablet, and adjust your bids and creatives accordingly? This will help you target your audience more effectively and improve your user experience.

3.Validate lead form:

A feature that allows you to prefill the work email field only after validating that the email address in the member’s profile is a work email address.

A feature that has benefits such as more work email addresses submitted on lead gen forms, improved submission rate, and clearer insights into work email-specific metrics.
A feature that is available for both sponsored content and message ads on linkedin.

4.A/B testing:

One of the best ways to optimize your ads is to test different variations and see what resonates with your audience. Now you can easily create and run A/B tests for your sponsored content and message ads, and get insights into which version performs better in terms of clicks, impressions, conversions and more.

5.Audience network:

Want to expand your reach beyond LinkedIn? Now you can show your ads on thousands of high-quality websites and apps that are part of the LinkedIn Audience Network. This will help you increase your brand awareness and generate more leads from a wider and more diverse

Watch here the full presentation made by the glorious: Sabarinathan Rajeswaran

Originally posted on LinkedIn. View the original post