Make Your Event Count — Before, During & After the Show

A great virtual event isn’t just about the livestream — it’s about what happens before, during, and after. LinkedIn’s new Event Framework lays out how to maximize ROI at every step, even on a tight budget.

🔷 Before the Event: Plan, Set Up, Promote
Define goals, audience, and team roles
Choose the right platform (LinkedIn Live, Zoom, etc.)
Run organic and paid campaigns — LinkedIn Live Event Ads reduce CPL by up to 40%

Leverage employee, speaker, and executive reach with Thought Leader Ads

🔷 During the Event: Drive Engagement
Appoint a moderator to manage live chat and audience interaction
Encourage polls, comments, and real-time questions
Identify high-value leads as they engage

🔷 After the Event: Extend the Value

Share the on-demand recording and highlight key moments
Run remarketing campaigns targeting attendees
Use Campaign Manager Analytics to evaluate lead quality and attribution

📊 Metrics that matter:
Before: Registration volume, rate, and relevance
During: Viewer count, peak engagement, quality
After: Sales leads, actions, ROI

💡 Pro tip: You don’t need a fancy studio — just great content and a strong plan.

Real value, real people, real impact.

Originally posted on LinkedIn. View the original post