𝙒𝙝𝙮 𝙔𝙤𝙪 𝙎𝙝𝙤𝙪𝙡𝙙 𝙐𝙨𝙚 𝙑𝙞𝙙𝙚𝙤 𝘼𝙙𝙨 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝘼𝙙𝙨 𝙞𝙣 𝟮𝟬𝟮𝟯

Video ads are a powerful tool for businesses of all sizes to reach their target audience on LinkedIn. In fact, LinkedIn reports that video ads have a 20% higher click-through rate (CTR) than text ads in 2023.

There are several reasons why video ads are so effective on LinkedIn.

1. , LinkedIn users are more likely to watch videos than they are to read text. In fact, a study by LinkedIn found that 80% of users watch at least one video per week on the platform.

2. , video ads can be used to tell a more compelling story than text ads. When you use video, you can show your products or services in action, and you can also bring your brand to life. This can help you to connect with your audience on a deeper level and to build trust.

3. video ads can be used to target your audience more precisely. With LinkedIn Ads, you can target your ads by job title, industry, company size, and other factors. This means that you can ensure that your ads are seen by the people who are most likely to be interested in what you have to offer.

In 2023, video ads will become even more important on LinkedIn. This is because LinkedIn is continuing to invest in video. In the past year, LinkedIn has launched several new features that make it easier for businesses to create and use video ads, such as:

*Thought Leader Ads:** These ads feature thought leaders from your industry sharing their expertise in a short video.
*LinkedIn Live:** This feature allows you to broadcast live video to your LinkedIn audience.
*Video Creation Studio:** This tool makes it easy to create professional-looking videos without any video editing experience.

Just this week, LinkedIn has improved 𝗶𝘁𝘀 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗱𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗯𝘆 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗽𝗼𝘀𝘁𝘀. This is a great opportunity for businesses to reach a wider audience and connect with potential customers on a deeper level.

Thought leadership ads are a type of LinkedIn ad that features industry experts sharing their insights and expertise. These ads can be a great way to establish yourself as an authority in your field and build trust with potential customers.

With the addition of video posts, thought leadership ads are now even more engaging and effective. Videos are a great way to tell a story, demonstrate your product or service, and connect with your audience on an emotional level.

If you're not already using video ads on LinkedIn, I encourage you to give them a try. They're a powerful tool that can help you to reach your target audience, tell your story, and generate leads.

whats' your thoughts about the new rise of video ads on linkedin?

Do you think it's equivalent to the rise of video ads or video in particular?

I would love to hear your thoughts

Originally posted on LinkedIn. View the original post