𝙏𝙝𝙤𝙪𝙜𝙝𝙩 𝙇𝙚𝙖𝙙𝙚𝙧 𝘼𝙙𝙨

𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣'𝙨 𝙉𝙚𝙬 𝙏𝙝𝙤𝙪𝙜𝙝𝙩 𝙇𝙚𝙖𝙙𝙚𝙧 𝘼𝙙𝙨 𝙃𝙖𝙫𝙚 𝘼𝙍𝙍𝙄𝙑𝙀𝘿! |

and here is a short guide  on how to Use LinkedIn's Thought Leader Ads

After several months of anticipation, LinkedIn’s new Thought Leader Ads have finally arrived!

So, what sets Thought Leader Ads apart from traditional boosted posts?

𝙇𝙚𝙩'𝙨 𝙙𝙞𝙫𝙚 𝙞𝙣:

Boosted posts are fantastic, but Thought Leader Ads take it up a notch. Instead of promoting content from your company page, these ads showcase organic posts from your employees' personal LinkedIn profiles. 🌟

Here's why you should be excited about Thought Leader Ads:

1️⃣ Amplify Social Proof: Personal LinkedIn posts tend to generate higher engagement than company page posts. By leveraging the authority and influence of your employees, you can build trust with your target audience more effectively. 🤝

2️⃣ Tap into Personal Brands: If your CEO or any employee has a substantial following on LinkedIn, their content becomes a potent Thought Leader Ad. Capitalize on their personal brand to drive greater visibility and engagement for your company. 💼

However, it's important to be aware of a few limitations:

✅ Only Single Image Ad Format: Currently, Thought Leader Ads support single-image content. While videos, carousels, and documents are not yet eligible, text-based or image-based content is good to go! 📷

✅ Limited Campaign Objectives: Thought Leader Ads are currently available for Engagement and Brand Awareness objectives. The Engagement objective is perfect for extending your thought leadership reach, while Brand Awareness is ideal for broad exposure. ⚡️

Ready to make the most of Thought Leader Ads? Here's how:

1️⃣ Create a Campaign: Select the Engagement or Brand Awareness objective and the Single Image Ad format.

2️⃣ Browse Existing Content: Click the "Browse Existing Content" button and choose the "Employee" option.

3️⃣ Choose the Employee and Post: Search for the employee whose content you want to boost and request permission to sponsor their post. Once approved, select the desired post and hit "Sponsor."

With Thought Leader Ads, the possibilities are endless! Elevate your brand's visibility, foster trust, and drive engagement by harnessing the power of your employees' personal brands. 🌟

Have you explored Thought Leader Ads yet? Share your experiences and successes in the comments below! Let's inspire each other with our LinkedIn advertising journeys. 🙌

P.S. Are you looking to maximize your LinkedIn Ads performance and scale your business? We're here to help! Book a discovery call with us, and let's embark on a transformative LinkedIn advertising adventure together. 🚀
Z Digital House

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Originally posted on LinkedIn. View the original post