LinkedIn new ad Invoicing for buisness manager and Campaign Manager Updates: What You…

LinkedIn new ad Invoicing for buisness manager and Campaign Manager Updates: What You Need to Know

LinkedIn is rolling out some significant updates that will greatly enhance your experience as an advertiser.

Here’s a breakdown of what’s new:

New Monthly Invoicing System:
Streamlined Process: Apply once to instantly activate new accounts without repetitive applications.

Self-Service Invoice Management: Directly edit invoice setups without needing to open support tickets.

Enhanced Invoice Dashboard:
Easily sort, filter, download invoices, and generate billing reports.

Custom Images on Lead Gen Forms:

Soon, you’ll be able to include custom images on LinkedIn Lead Gen Forms. This option will replace the default ad image, allowing for more tailored and visually appealing lead forms.

Audience Penetration (%) Metric:

LinkedIn Campaign Manager will introduce a new metric showing the percentage of the target audience reached by your campaign. This will eliminate the need to manually cross-reference reach with target audience size, making campaign analysis more straightforward.

Newsletter Subscriptions as a Metric:

A new feature will allow you to promote LinkedIn newsletters in Sponsored Content, with subscriptions now tracked as a campaign metric under the 'Engagement' column. You’ll see how many new subscribers your campaign generates, making it easier to measure the success of your content.

Why These Updates Matter: these changes are designed to enhance your ability to manage and optimize campaigns, ultimately leading to better performance and ROI (Hopefully offcourse)

🎶 😎 Have a great end of August, everyone!

Originally posted on LinkedIn. View the original post