Introducing LinkedIn Connected TV Ads!

For the first time, you can now tap into LinkedIn’s first-party data to reach hard-to-get B2B professionals as they enjoy shows and movies on big-screen connected TVs.

linkedin partnered with top CTV publishers and platforms to provide a curated list of inventories that ensure brand safety and precision targeting.

Now, your video ads can appear during ad breaks on premium TV apps like Hulu, Amazon Prime Video, HBO Max, ESPN, Discovery+, NBC, Direct TV, Paramount+, and more.

Key Highlights:

Reach Engaged Professionals: Advertise to LinkedIn’s unique audience while they watch their favorite content.

Premium Ad Placements**: Display 15 or 30-second non-skippable video ads at the beginning or middle of shows, sports, and movies.

Full Measurement Capabilities**: Track and measure the performance of your CTV campaigns with LinkedIn’s Conversion API.

Unique Features:

1. First-Party Data: Ensure you reach the right audience with minimal waste, and use allow/block lists for enhanced targeting.

2. Retargeting Capabilities: Re-target viewers of your CTV ads in other LinkedIn campaigns.

3. Conversion Tracking: Monitor down-funnel performance driven by your CTV campaigns.

With Connected TV consumption at an all-time high in the US, where 85% of households own at least one smart TV and spend over 2 hours daily watching Connected TV, this is the ideal solution for your Brand to Demand long-term strategy.

Read the full article now to get started

Elad Kuperman Asaf Simcha

Originally posted on LinkedIn. View the original post