** Explore the Latest 2024 linkedin Ad Benchmarks:**
LinkedIn has now enabled access to ad benchmarks, categorized by campaign objectives and ad formats, directly on their website.
You can find the *GLOBAL* benchmarks for metrics such as:
- Click Through Rate (CTR)
- Engagement Rate
- Cost Per Thousand Impressions (CPM)
- Cost Per Click (CPC)
- Video View Through Rate
- Video Completion Rate
- Lead Form Fill Rate
- Cost Per Lead
🔎 It's fascinating to see LinkedIn transparently share how different campaign types impact advertising costs and how CTRs can vary depending on the campaign goal.
For instance, the global benchmark indicates that the CPC for single image ads with a lead generation goal is US$6.31, whereas the same ad format focused on engagement has a CPC of just US$0.66 (-89%!).
The website also offers recommendations. LinkedIn now suggests a minimum daily budget ranging from US$80 to US$150 across all campaign types.
Check out the benchmarks here:
- Brand awareness benchmark: https://lnkd.in/ezDvvBa7
- Engagement benchmark: https://lnkd.in/eNVGMxEs
- Website visits benchmark: https://lnkd.in/eCTnaQaC
- Lead generation benchmark: https://lnkd.in/esDTTd2n
#LinkedInMarketing #LinkedInAds #B2BAdvertising #LinkedInCampaignManager
Ben Genin Asaf Simcha Elad Kuperman Oran Crystal Helen Frech
Originally posted on LinkedIn. View the original post