Exciting news for LinkedIn advertisers! In May 2023, LinkedIn is retiring its Message Ads…

Exciting news for LinkedIn advertisers! In May 2023, LinkedIn is retiring its Message Ads format and replacing it with Conversation Starter Ads and with a Focused Inbox experience.

This change means that if you're currently running Message Ads, you'll need to make the switch to Conversation Ads by June 2023.

The Conversation Starter Ad is similar to the Conversation Ad, but with the added benefit of the upcoming Focused Inbox experience. The Focused Inbox uses AI to categorize messages based on relevance, with the most relevant messages being delivered to the primary inbox tab.

If your ad is deemed less relevant, it will still appear in the secondary tab, but it will have to be clicked to be seen by your prospects.

To minimize disruption to your campaigns, we recommend shifting all Sponsored Messaging assets to Conversation Ads as soon as possible. This can be done by tweaking existing content to fit the Conversation Ad format. In addition, copying and pasting Message Ad copy into a Conversation Ad intro message with a single CTA.

Overall, these changes are positive news for LinkedIn advertisers, and we're excited to see the results that the updated Conversation Starter Ads and Focused Inbox experience will bring.

For more details about the ad feature change click here:
https://lnkd.in/dTEYjsux

Originally posted on LinkedIn. View the original post