Exciting New LinkedIn Ads Feature: Detailed Engagement Tracking for Any Account!

LinkedIn has just rolled out a game-changing feature for advertisers and marketers. You can now check detailed engagement for ANY account in LinkedIn Ads and understand how your paid and organic LinkedIn efforts are contributing to your pipeline.

Why This Matters:

Comprehensive Retargeting Insights: Get insights into which accounts are in your warm/retargeting campaigns (e.g., website visitors), previously limited to the 20 most engaged companies.

Enhanced Sales/Marketing Alignment: This is especially beneficial for ABM strategies. Marketing can now easily feed engagement/intent signals back to Sales, helping prioritize outreach.

Easier Impact Measurement: You can demonstrate the impact of LinkedIn Ads without expensive attribution tools by checking whether an inbound lead was in your campaign in the last 7, 30, or 90 days.

Organic Effort Visibility: Clear distinction between paid and organic impressions, showcasing the impact of your organic content strategy alongside LinkedIn Ads.

Previously, you could only see which accounts engaged with your ads if you uploaded a list containing these accounts to LinkedIn Ads. Now, you have full visibility into any account's engagement, whether they're on your list or not.

TLDR: You can now check detailed engagement for ANY account in LinkedIn Ads and understand how your paid and organic LinkedIn efforts are contributing to the pipeline.

Credit: Thanks to Deivis Rupslaukis for spotting this update and sharing the screenshot!

Originally posted on LinkedIn. View the original post