Years ago, I met Amit Lavi, an entrepreneur, and a veteran digital marketer with so much…

Years ago, I met Amit Lavi, an entrepreneur, and a veteran digital marketer with so much experience in digital: ex-Facebook, ex Google, and not so long a founder of a very successful marketing B2B agency.

We always worked in similar areas and I am so happy that we have finally met.

It was my pleasure to have him on the podcast for episode number 7, where Amit Lavi talks about why he thinks ABM (Account Based Marketing) It's basically the only strategy for B2B companies.

How does it work? How do you find the accounts that best fit you and can you know your accounts’ intent?

Amit explained how to market in leaner and more challenging times effectively and showed various fascinating digital marketing tools in B2B and general.

It was a very instructive and in-depth conversation with a lot of insights and I also admit, quite a few surprises and methodologies that I was not familiar with.

A super important chapter for any marketer who wants to better understand how the future is going to look like and how the present is already changing for us while we are on the move.

have fun

Originally posted on LinkedIn. View the original post