๐ก๐ฒ๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐ ๐ผ๐ป ๐น๐ถ๐ป๐ธ๐ฒ๐ฑ๐ถ๐ป ๐ฎ๐ฑ๐ ๐ฎ๐ฟ๐ฒ ๐ฅ๐ฎ๐บ๐ฝ๐ถ๐ป๐ด ๐จ๐ฝ
๐๐๐ฉ๐๐ง๐๐๐ฉ๐๐ฃ๐ ๐๐ค๐ง ๐ฟ๐ค๐๐ช๐ข๐๐ฃ๐ฉ ๐ผ๐๐จ
B2B marketers, we have some exciting news for you! Retargeting for Document Ads is now ramping up! This feature will allow you to build audiences based on their previous interactions with your Document Ad campaigns.
You will be able to retarget audiences who:
* Engaged with chargeable clicks on your ads
* Interacted with your ads
* Downloaded your document
Here are three key benefits that this feature unlocks:
1. ๐ ๐ฎ๐
๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐ฎ๐ฑ ๐๐ฝ๐ฒ๐ป๐ฑ ๐ฒ๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐. By retargeting people who have already shown an interest in your content, you can ensure that your ads are seen by people who are more likely to convert.
2. ๐ก๐๐ฟ๐๐๐ฟ๐ฒ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐น๐ฒ๐ฎ๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐๐ต๐ฒ๐บ ๐๐ผ๐๐ฎ๐ฟ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป. Retargeting can help you to keep your brand top-of-mind with potential leads, and it can also help you to provide them with additional information that they need to make a decision.
3. ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฟ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ป๐ฒ-๐๐๐ป๐ฒ ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ณ๐๐ป๐ป๐ฒ๐น. By retargeting people who have already interacted with your content, you can get a better understanding of what they are interested in, and you can use this information to fine-tune your marketing funnel.
4. ๐๐ผ๐ฐ๐๐บ๐ฒ๐ป๐ ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ ๐๐ป๐ถ๐พ๐๐ฒ ๐ถ๐ป ๐๐๐ผ ๐๐ฎ๐๐.
1) It tracks slide swipes.
2) rack up a 10%+ engagement rate (in average)
It is similar to ad engagers and video viewers. Large retargeting audiences of people with little intent. Document ads take it further by tracking the small
๐๐๐๐๐ค ๐ผ๐ ๐๐ค๐ง๐ข๐๐ฉ ๐ผ๐ซ๐๐๐ก๐๐๐ก๐ ๐๐ค๐ง ๐๐๐ค๐ช๐๐๐ฉ๐๐๐๐๐๐ง ๐ผ๐๐จ
ThoughtLeader Ads are a great way to promote your thought leadership content and reach a wider audience. With the new video ad format, you can now create engaging and visually appealing ads that will capture people's attention.
Video ads are a powerful way to communicate your message and connect with your audience. They can be used to tell stories, explain complex concepts, or simply show off your products or services.
If you're looking for a way to boost your ThoughtLeader Ads, the new video ad format is a great option. With its engaging visuals and powerful storytelling capabilities, video can help you to reach a wider audience and drive more conversions.
๐๐ต๐ฒ๐ฐ๐ธ ๐ผ๐๐ ๐๐ต๐ถ๐ ๐น๐ถ๐ป๐ธ ๐ณ๐ผ๐ฟ ๐ฏ๐ฒ๐๐ ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ๐:
#๐ฟ๐ค๐๐ช๐ข๐๐ฃ๐ฉ๐ผ๐๐จ #retargeting #thaughtleadershipads
๐ฉ๐๐๐ฃ๐ ๐จ ๐ฉ๐ค ๐๐๐๐ง Ben Genin ย Kirill Vdov
Originally posted on LinkedIn. View the original post