LinkedIn is testing a new feature that uses AI to generate copy suggestions for your ads…

LinkedIn is testing a new feature that uses AI to generate copy suggestions for your ads based on your LinkedIn page and Campaign Manager settings.

You can use this feature by entering your ad text in the “introductory text” box in the Campaign Manager and turning on the “Generate copy suggestions” toggle.

LinkedIn VP product, Abhishek Srivastava stated that the solution offers up to five headlines and ad copy recommendations in Campaign Manager that you can edit to align with your brand’s voice. linkedin is starting to test our new experience in English with a small group of customers in North America and plans to increase the functionality, languages, and availability in the coming months.

This feature is powered by OpenAI models and is currently available to some customers in North America.

AI Copy Suggestions can help you save time, spark creativity, and boost your ROI with your LinkedIn ads. It’s part of our ongoing efforts to use generative AI to enhance your LinkedIn experiences, such as creating conversation starters, profile bios, and job posts.

Please note that linkedin doesn’t indicate whether the text you use is generated by AI or not. You’re responsible for ensuring that your ads comply with our policies and guidelines.

what do you think of the new test?

will it be a game changer for ad copy of vast campaigns? will change the role of the copy who works with the campaign manager?

Originally posted on LinkedIn. View the original post