Exciting YouTube Updates for B2B and B2C Marketers!

𝟭. 𝗟𝗶𝗻𝗸𝘀 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲:
Starting August 31, YouTube Shorts descriptions and comments will no longer support clickable links. While this might seem like a way to combat spam, our expert Diana Gladney has a unique perspective. She suggests that this change could nudge marketers towards utilizing YouTube's native shopping features instead of external links. To adapt, consider using memorable domains in your short's description and utilize pinned comments to engage with viewers effectively.

Moreover, YouTube is retiring banner links on channel pages and introducing a new way to showcase important links by August 23. Our recommendation? Opt for 1 to 3 key links to prioritize your offerings. Diana predicts the rise of LinkTree-style URLs for marketers to maximize this opportunity.

𝟮. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
Managing channels and content just got easier! YouTube introduces navigation chips for seamless switching between accounts, the ability to edit channel banners from the Studio header, and a more organized Permissions placement in the Settings area.

𝟯. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:
Engage your audience effectively with YouTube Community Posts. Instead of using them to announce new long-form videos, leverage polls to interact with your followers and gain valuable feedback. Additionally, viewers can now curate Shorts playlists directly from the Shorts player, providing marketers and creators with insights into valuable content.

𝟰. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀:
YouTube announces exciting new creation tools including Collab and a Q&A sticker. Collab, similar to TikTok's Stitch feature, allows creative collaboration while providing more framing options. Unleash your creativity and explore these tools to enhance your content!

𝟱. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
Gain insights into your content's performance with the updated Content All tab in YouTube Analytics. Discover which content types attract new and returning viewers, optimizing your strategy for maximum impact. Additionally, Facebook's Reels composer now features a Templates hub for trending quality templates in the mobile app.

𝟲. 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀:
YouTube is experimenting with AI-generated video summaries for potential viewers. While this feature offers convenience, Diana Gladney raises concerns about accuracy and potential impacts on the viewer-creator relationship. Creators can opt out of this experiment if desired.

For more info a youtube updated short tutiorial : https://lnkd.in/eF67hFAu

Originally posted on LinkedIn. View the original post