B2B MARKETING in 2024 - Challenges, Opportunities, and Best Practices

A Glimpse into the Heart of B2B Marketing for 2024:

Yesterday I marked a significant milestone - it all started from a will to create an intimate, physical meetup that would break free from shitty 2023.

My goal was to bring together brilliant minds from the B2B marketing industry to generate predictions and insights for 2024 and strategize on how to navigate the upcoming year's marketing landscape successfully.

The idea started taking shape when Amit Lavi offered to meet for coffee and talk.
So when Israel Blechman noted "Let's do this," I thought, Ok, now we have progress, and when Limor Reznik joined, followed by Einat Etzioni offering to host us at their wonderful offices in Tel Aviv, I knew something special was happening.

Fast forward a month, and yesterday, all our planning, preparations, and extensive research - including a survey sent to all the people who were interested in the conference topic - converged into a fascinating and diverse meetup. Over 240 registered, with over 100 attending in person at Panorays' offices, leading to an insightful and brilliant professional discussion.

There was a magical feeling of connection, with people coming not just to learn and engage in professional discourse. I believe it went beyond that.

Some even shared with me, "We need to break out of our mundane routine, lift our heads, and just meet together".

On the professional side, we had a panel that included top industry experts, and I'll share the key content and conclusions in a separate post in the coming days.

Thank you to everyone who attended.

Am Yisrael Chai !! 😍

Originally posted on LinkedIn. View the original post